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dc.contributor.advisorPatır, Saiten_US
dc.contributor.authorSaadi, Hangaw Kareem
dc.date.accessioned2021-08-19T11:09:06Z
dc.date.available2021-08-19T11:09:06Z
dc.date.issued2017
dc.identifier.urihttp://acikerisim.bingol.edu.tr/handle/20.500.12898/5223
dc.description.abstractThis thesis focuses on studying the role of pricing strategies (PSs) on consumer purchasing decisions (CPD) at Diwan group of companies (DGC). Thus, researcher will study both from primary and secondary data. The thesis took a quantitative approach; (320) questionnaires, comprising (29) questions, collected (300) questionaries' after that used SPSS for analysis data. Results clearly indicated a significant usage factor analysis and Principal Components Analysis (PCA). Finally, have quite reasonable influence on buying items in DGC by (61.674%) variability.en_US
dc.description.abstractBu tez, Diwan grup şirketlerindeki (DGC) tüketici satın alma kararlarına (CPD) ilişkin fiyatlandırma stratejilerinin (PS) rolü üzerine odaklanmaktadır. Anket yontemi uygulanmistir. Orneklem olarak (320)kisiye ulasilmistir. Anket sorulari 29 sorudan olusmustur. Daha sonra Faktor analizi ile faktorel aciklamasi yapilmistir.Bes faktor (61.674%) aciklayicili oranina ulasilmistir.en_US
dc.language.isoEnglishen_US
dc.publisherBingol University, Institute of Social Sciencesen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectMarketing concepten_US
dc.subjectpricing strategyen_US
dc.subjectConsumer buying behavioren_US
dc.subjectPazarlama kavramıen_US
dc.subjectfiyat stratejisien_US
dc.subjecttüketici satın alma kararlarıen_US
dc.titleThe role of pricing strategies on consumer purchasing decisionsen_US
dc.title.alternativeSatın alma kararlarında fiyat stratejisinin rolüen_US
dc.typeMaster's Thesisen_US
dc.contributor.departmentBusiness Administrationen_US


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