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WHAT IS ADVERGAMING AND WHAT IT IS NOT? RECAPPING BEHAVIOURAL THEORIES TO UNDERSTAND ADVERGAMING

dc.contributor.authorMurat AKTAN and Ahmet KOÇAK
dc.date.accessioned2021-04-02T12:12:04Z
dc.date.available2021-04-02T12:12:04Z
dc.date.issued2020
dc.identifier10.29029/busbed.738050
dc.identifier.issn1309-6672
dc.identifier.urihttps://app.trdizin.gov.tr/makale/TXpjM05URTVPUT09/what-is-advergaming-and-what-it-is-not-recapping-behavioural-theories-to-understand-advergaming
dc.identifier.urihttp://acikerisim.bingol.edu.tr/handle/20.500.12898/2815
dc.sourceBingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
dc.titleWHAT IS ADVERGAMING AND WHAT IT IS NOT? RECAPPING BEHAVIOURAL THEORIES TO UNDERSTAND ADVERGAMING


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