Consumer Consumption Habits of Milk and Milk Products in Bingol Province

Abstract

This study was done to determine the consumer characteristics that are thought to be effective on the consumption of milk and dairy products and to determine the taste, preferences and habits which are influential on the purchasing and consumption of consumers in Bingol. The material of the study was horizontal cross-sectional data collected from face-to-face interview from individuals residing in the city center of Bingol province. According to research findings, monthly average income of consumers was 3647.47 TL, monthly food expenditure was 1038.68 TL and monthly total milk and milk products expenditure was 195.47 TL. The share of monthly food expenditure in monthly income was 28.4\%, the share of monthly total milk and dairy products in monthly income was 5.35\% and the share of monthly total milk and dairy products in monthly food expenditure was 18.8\%. It was determined that all of the surveyed consumers consume all milk types and milk products. Results indicated that consumers' consumption habits of milk and dairy products can be affected by many factors such as education, income, age and sex. Decision makers have benefited in the milk and dairy production and consumption stage consumers in Bingol city center to take into account of the characteristics such as income, gender, education, age and number of individuals in the family.