The Effects of Globalization on Media: ``Drifting{''} into the Global Media

Abstract

Globalization affects the lives of individuals by showing themselves in many areas. The notion of globalization, which is particularly influential in the field of economy, politics and culture, has led to change and transformation through important influences both in the media and in the news cycle. In this context, with the globalization of the media, attempts have been made to create a uniform culture all over the world. Movies, TV programs, music video clips, have also changed in support of this argument. The global news cycle, which is in the hands of international agencies, causes an imbalance in the global flow as it is published due to the views of western imperialism of a certain capital. In this context, ``news{''} is only in the hands of certain agencies; the dominance is maintained. In particular, although they are working to correct them on the effects of the global media and on the imbalances in the news cycle, they have not yet reached a sufficient level. Because of the international cycle of communication, the global media environment is in the hands of certain capitalists, imbalances are also felt in the environment. In this study, it will be discussed how the globalization phenomenon, especially the reflection of the media, and as a result, the news and other visual media messages affect the target audience. Following the identification of the situation, this structure will be referred to the work that can be described as ``contradictions{''} and this particular emphasis on local / new media actors that may create alternatives will be addressed.