A research towards to the determination the factors effecting the consumer behaviour and trends : the sample of Bingöl University

Abstract

In this research, it has been aimed to the determination of the factors affecting consumer behaviour and trend. This research was made on the undergraduate students who continue their education in different faculties and departments in Bingol University in the academic year 2013-2014. Consisting of open-ended and closedended a total of 10 question survey study prepared by the researcher was administered to the students. 72 female and 88 male the total 160 students participated in this study. The students who participated in the study, was selected by random sampling method. Subtracting the frequency of the data obtained, the articles were interpreted separately. In this study, the consumption tendency of the students is effected by which factors more? Could the effect of these factors be changed according to their gender, department, age, grade level, the place where they grew up etc.? What is the cause of these differences and what are the results? It has been sought the answers such questions. Human psychology and economics are two different disciplines which are intertwined each other. As the main actors in the economy, the behaviour of individuals, attitudes, expectations, emotions and feelings, preferences and decisions are important in terms of economics. Part of studies on the relation between psychology and economics focus on consumer psychology and consumer behaviour. In this context, has emerged economic psychology.