Browsing İşletme by Author "Al Habash, Mihabad Abdulkareem Haji"
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The impact of marketing deception in building a mental image of the consumer in the services market
Al Habash, Mihabad Abdulkareem Haji (Bingol University, Institute of Social Sciences, 2019)Our aim in this study is to shed light to the marketing deception by introducing the deception through the subjects related to the services product such a physical environment, distribution, promotional information and ...
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