Browsing İşletme by Subject "Duyusal Pazarlama, Karar Verme Süreci, Tüketici Davranışları, Yapısal İlişkiler"
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INVESTIGATING THE EFFECTS OF SENSORY MARKETING ON CUSTOMER DECISION-MAKING PROCESS OF TOYOTA COMPANY IN THE NORTH IRAQ
(2019)ABSTRACT The main goal of this research is to determine the effect of sensory marketing on the decision making process of customers. The research was followed by Vila-López, N., & Rodríguez-Molina, M. model, which was ...