The Effects of Globalization on Media: ``Drifting{''} into the Global Media
Date
2018Author
Kasap, Fevzi and Dolunay, Ayhan and Mircik, Ali Murat
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Globalization affects the lives of individuals by showing themselves in
many areas. The notion of globalization, which is particularly
influential in the field of economy, politics and culture, has led to
change and transformation through important influences both in the media
and in the news cycle. In this context, with the globalization of the
media, attempts have been made to create a uniform culture all over the
world. Movies, TV programs, music video clips, have also changed in
support of this argument. The global news cycle, which is in the hands
of international agencies, causes an imbalance in the global flow as it
is published due to the views of western imperialism of a certain
capital. In this context, ``news{''} is only in the hands of certain
agencies; the dominance is maintained. In particular, although they are
working to correct them on the effects of the global media and on the
imbalances in the news cycle, they have not yet reached a sufficient
level. Because of the international cycle of communication, the global
media environment is in the hands of certain capitalists, imbalances are
also felt in the environment. In this study, it will be discussed how
the globalization phenomenon, especially the reflection of the media,
and as a result, the news and other visual media messages affect the
target audience. Following the identification of the situation, this
structure will be referred to the work that can be described as
``contradictions{''} and this particular emphasis on local / new media
actors that may create alternatives will be addressed.
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