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    • The impact of service marketing mix 7p's on consumer behavior 

      Aldoski, Suhaib Rasheed Nabi (Bingol University, Institute of Social Sciences, 2017)
      This research aims to know the services marketing mix 7P's in Hotel Rixos at DUHOK city influencing the consumer's behaviour in choosing a Hotel Rixos and know the magnitude of the influence of simultaneous and partial ...