Browsing 2.Enstitüler / Institutes by Subject "Pazarlama kavramı"
Now showing items 1-1 of 1
-
The role of pricing strategies on consumer purchasing decisions
(Bingol University, Institute of Social Sciences, 2017)This thesis focuses on studying the role of pricing strategies (PSs) on consumer purchasing decisions (CPD) at Diwan group of companies (DGC). Thus, researcher will study both from primary and secondary data. The thesis ...